Terhemba is the Brand Strategist at Policy Innovation Centre. In this role, he develops, implements, and maintains PIC's overall brand identity. This includes ensuring consistent messaging, visual identity, and brand alignment across all touchpoints. He also develops strategies to differentiate PIC from other organizations and collaborates with teams to ensure brand consistency across all programs, campaigns, and communications.

Prior to joining PIC, he worked in both the advertising and Fintech space, including organizations like Oakland & Johnson and Ziroopay. Where he made significant contributions to innovative products and services provided by these organizations.

Terhemba received a brand Identity & strategy certification from IE Business School and a brand experience certification from one of the leading advertising schools in Nigeria O2 Academy.