What We Do
We leverage our expertise and insights from behavioral science, psychology, sociology, and anthropology, engaging this interdisciplinary approach to understand human behavior and decision-making; the drivers, contexts, facilitators, and possible opportunities to shape it for social good.
To do this, we engage rigorous approaches like Randomised Controlled Trials (RCTs), experimentations, and qualitative approaches like contextual inquiries, observations, and ethnography to unbundle the context for behaviour to change.
Aside from using behavioural frameworks for diagnostics and intervention design, we are emphatic about using user-type data and consumer insights to build products, services, policies, and programs/interventions that are effective, in-demand, and utilised.
We conduct user research (UI/UX), co-create and design products, test and implement them, and assess the opportunities to scale.
Our Behavioural insight activities are hosted at the Behavioral Innovation Lab (BIL)
