Behavioural Innovation Lab

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The BIL supports the design and implementation of innovative solutions (policies, products and services) to solve complex human problems by drawing lessons and insights from Behavioural science.

We support the government, private sector and other stakeholders to make behaviorally informed decisions and generate evidence for impact-driven interventions in critical thematic areas (Good Governance, Global Health, Gender & Social Inclusion, Education, Digital & Financial Inclusion, Agriculture, climate and food security, Poverty, Livelihood & Jobs).

BIL's Mission

The centre to simplify and solve complex behavioural problems

BIL Value Statement

We are a multi-disciplinary team that uses evidence-based human-centered approaches to offer tailored behavioural solutions for Africa.

Aligned with the core mission of improving policy and program design, the BIL conducts behavioural intervention design and testing; provides strategy and policy advisory to support regulatory design and reform work; strengthens systems to be hassle-free and enhances the capability of stakeholders to apply behavioural science to improve their outcomes. We engage a 5-step process in our approach to delivery, namely: problem definition, diagnostics, the design of effective solutions, testing and evaluating solutions, as well as implementation and scaling.

01 Problem Definition

Clarifying the exact problem, the extent and scope

02 Diagnostics

Diagnosing the behavioural, and social context in which the problem exists

03 Design

Co-creation of evidence-based interventions through ideation and design workshops

04 Test & Evaluate

Piloting of co-created interventions, usually through randomized control trials/quasi-experimental studies

05 Implement & Scale

Amplifying the impact and scale of reach of tested interventions

Our clients include government, development partners, private entities and multilateral organisations.

For government, our focus is behavioural public policy/policy for humans, which interrogates why policies fail, how to design for effectiveness and ways to enable the public respond positively to policy. For corporates, we re-engineer organizational policies and processes to help achieve the intended behaviour in its staff and clientele. This could be helping your staff behave in a certain way or enabling your clients to choose your product or service (demand creation).

Across board, we deploy our competencies in creating strategies (strategic planning), and co-creating with your team on the pathways to achieve your corporate/business goals. We are a strategy unit dedicated to create innovative solutions.

Behavioural Diagnostics

The process of identifying behavioral patterns, barriers, and motivators to design effective interventions.

Behavioural Systems Analysis

A structured approach to analyzing how different behavioral components interact within a system.

Journey Mapping

A structured approach to analyzing how different behavioral components interact within a system.

Product design, Design Thinking & Innovation

The creative process of designing products with a user-centered approach, fostering innovation and problem-solving.

Prototyping & User-testing

The iterative process of building and testing models to refine products based on user feedback.

Social and behavioural change communication design

Crafting strategic messages and communication strategies to influence positive social and behavioral change.

Behavioural Nudging

Subtle interventions that guide people toward desired behaviors without restricting choices.

Demand Creation & Social Marketing Strategy

Strategies to generate interest and desire for a product or behavior using marketing and social influence.

Strategic Planning

A structured process of setting goals, defining actions, and allocating resources for long-term success.

Gamification

Applying game-like elements to non-gaming contexts to enhance engagement and motivation.

Randomized controlled design

A research method using randomized trials to measure the effectiveness of an intervention in an unbiased way.

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Demand Strategy

The BIL used innovative approaches and a gender lens to lead the design of a country-wide integrated strategy to increase demand and utilization of products and services in the health and agriculture sectors of Nigeria. This strategy was designed to promote seeking behaviour, uptake, and utilization of health and agricultural products and services, with a special deep-dive on gender considerations. The strategy guides demand-related investment by the donor partner and their grantee organizations working across these sectors.

Women’s Health Advocacy Hub

The BIL supported players in the women’s health advocacy eco-system in Nigeria to diagnose the challenges with the current approaches to joint advocacy in Nigeria, review different approaches and models to joint advocacy, critically analyze the models, and co-design a locally and contextually viable typology for Nigeria. The outcome of this is an adaptation of 2 co-created prototypes into a hybrid model for joint advocacy in Nigeria.
Exploring the Roles of Traditional and Religious Leaders in Gender-Based Violence

The Policy Innovation Centre (PIC) is the first national institutionalized behavioral initiative in Africa supporting government and stakeholders to make behaviorally informed decisions and generate evidence for impact driven interventions in critical thematic areas.

Resources

+2341 2952849

info@policycentre.org

ABUJA

Plot 1524, Cadastral Zone B08, Jahi District, FCT Abuja.

LAGOS

The Summit House 6, Oba Elegushi Street, off Oba Adeyinka Oyekan Avenue, Ikoyi, Lagos.

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