Africa Practice (Intervention Design to Increase NIN Ownership for Rural Women in the Agric Value Chain as a Precursor for DFS Adoption and Usage)
The BIL is supporting the Inclusion for All project to design and implement a behavioural change strategy to shift social norms and remove biases limiting ownership of digital identity and adoption of digital financial services among rural women farmer groups in Edo State. The BIL conducted behavioural diagnostics to identify the social norms and conducted design-thinking and co-creation workshops to design social interventions that will enable ownership of the National Identification Number and adoption of Digital Financial Services. This strategy will identify the behavioural change communication approaches that educate and correct the misconceptions, norms, and biases of targeted women about national identity and the adoption of digital financial services. The strategy will test appropriate messaging techniques, using randomized control experiments and A/B techniques targeted at different demographics of the women farmers and their reference groups.
