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We Are Africa’s First National-level Behavioural Initiative

The Policy Innovation Centre (PIC) is Africa’s first national-level behavioural initiative, utilizing behavioural insights to strengthen the design and delivery of public policy and social development programs.

Through its Behavioural Innovation Lab (BIL), PIC applies behavioural and social science research to design, test, and scale effective policies, products, and services, solving complex human problems and supporting regulatory design. The PIC Gender Foyer advances gender-responsive and socially inclusive policies through research, capacity development, and partnerships, strengthening gender systems and transformative programming. While the Policy and Advocacy Division applies design thinking and evidence-based approaches to inform policy development and implementation across sectors, catalyzing sustainable development goals and social impact in sub-saharan Africa.

Our Story

In 2017, the Bill and Melinda Gates Foundation (BMGF) provided funding to establish the ‘interim Policy Innovation Unit (PIU))” as a proof of concept to assess whether a behavioural insights (BI) unit could work in the Nigerian context to improve public sector outcomes. Based on the demonstrated success, the PIC was launched in October 2021 to deepen the impact of social interventions in Nigeria.

The complexity of issues faced by most countries is increasingly inter-related and dynamic. Policies and Interventions must be human centered, realistic and connect the often multi-faceted nature of the needs and challenges people face in their everyday lives. 

The PIC is positioned to support the delivery of better policies and innovative solutions for high impact interventions across Africa. 

Our Core Values

Innovation

We embrace forward-thinking solutions to tackle Nigeria’s most pressing policy challenges, fostering progress through ingenuity and expertise.

Collaboration & Teamwork

We believe in the power of partnership, working hand-in-hand with stakeholders to create policies that make a difference.

Accountability

Our work is guided by integrity, ensuring responsibility and openness in every decision and action.

Commitment to Social Impact

We are dedicated to driving meaningful change that improves lives and strengthens communities across Nigeria.

Inclusiveness

We ensure diverse voices are heard, building equitable solutions that leave no one behind.

Our Teams

Behaviour Innovation Lab

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Social and Behavioural Science Research

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Evidence Based Policy

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Gender and Social Inclusion

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Behavioural Insights Network

The Behavioural Insights Network (BIN) is a community of practice for a diverse group of professionals with the aim of promoting shared learning on behavioural insights.

BIN strengthens the capacity of its community members drawn from public, private, academia, and development sectors and supports them in the use of behavioural insights to create, test, and scale innovative and impactful solutions.

U-Network

The U-Network (‘Usawa’ Network) is a Pan-African movement and community of practice that unites gender equality advocates, institutions, and allies across Africa.

It exists to preempt isolation and siloed efforts, thus bridging divides between activists, policymakers, researchers, funders, and practitioners — co-creating African-led solutions for equity, inclusion, and justice.

“Usawa”, meaning equity in Swahili, reflects the Network’s central ethos: fairness, mutual respect, and solidarity in action.

 

This Equivalency Determination on File “badge” means that NGOsource has determined this organization to be equivalent to a U.S. public charity or…

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ABOUT US

WHERE WE WORK

What We Do

Resources

[email protected]

ABUJA OFFICE

Plot 1524, Cadastral Zone B08, Jahi District, FCT Abuja.

LAGOS OFFICE

294 Borno Way, Alagomeji-Yaba, Lagos.

KANO OFFICE

Suite 4, Binta Dan Baffa Plaza, Ahmadu Bello Way, Kano

EDO OFFICE

2nd Floor Exquisite Plaza, #5 Evbuomwan Close, Etete GRA, Benin City.

Copyright 2025 – Policy Innovation Centre (PIC)